Social media research consultant DigitalMR releases latest observations on what purchasers are saying about smartphones on the internet. Nearly two-thirds (65%) of these consumer perspectives are positive, compared with thirty five percent negative. Android models are the most talked about smartphone brands.
Samsung draws the most mentions with a 34% market share of all positive comments and a 37% share of the smaller, negative comments group. Next placed is HTC with 22% positive touches on and 18% negative, followed by Motorola with 11% positive and 13% negative. Together, the 3 Android brands account for two thirds (67%) of all measured online customer comments regarding smartphones. Results are based mostly on comments posted by shoppers on the major smartphone brands : Apple, Motorola, Samsung, Rim (Blackberry), HTC, LG, Nokia, Sony Ericsson, Kyocera and HP across Sep-Oct 2011. Established smartphone models from Apple and EDGE (Blackberry) only account for 11% and 8% of total consumer comments respectively. Blackberry’s consistent low shares of online conversation have coincided with poor Q4 trading results, prompting its fresh statement to place more of its target the corporate market. It measures, not simply the number of comments posted by consumers on the internet, but also their sentiment – whether posts are negative or positive in nature.
While Apple can at least draw on its enormous presence in the Tablet market, it looks Rim is returning to its core focus of company customers” . All the brands measured, achieve a positive Net Sentiment Score (NSS) for Dec-Jan. NSS provides an overall % score of net positive posts. The average NSS taken across all the brands measured is 30 percent. This shows consumers are usually positive in their comments on the web. The highest NSS is achieved by Nokia (47%). Further information and analysis . Features . DigitalMR measures thousands of shopper posts per the services and features attributed to smartphones issues in relation to “Operating system” and “Service provider” features generate the most comments overall – both positive and negative.
. However “Battery” attracted only 11% of positive comments but 16% negative, while on the positive side for designers “Body” attracted a 17% share of positive comments but just 11% of negative. Customer Comments and more information pr newswire . DigitalMR understands what folks think and feel when they share perspectives on the web. It’s a consultant agency which can supply a holistic approach to net-based consumer analysis.
It is a specialist in exploiting social media research, particularly active web-listening, and internet communities to enhance its business consulting approach. The agency has pioneered new strategies in online focus groups alongside tools such as video diaries, bulletin boards and online ethnography. DigitalMR is lead by founder and MD, Michalis Michael and has offices in London UK, Nicosia Cyprus, and Columbus Ohio, in the States. About SocialNuggets.