UMASAN creates avant-garde ‘feel-good’ fashion with innovative vegan fabrics, and sophisticated Japanese cutting technique.

It is our PROMISE not to use any animal products, concentrate on humane/ecological production solutions and choose our fabrics through the eyes of sustainability and earth consciousness. This focus is deeply intertwined with our esthetic language that is focused on form and function staying close to the world of anatomy and kinesiology to create the UMASAN language. Not using animal products means that we are creating UMASAN products without the use of wool, cashmere, leather and fur. Our collection is deeply inspired by Traditional Yoga philosophies. The first yama is AHIMSA: Ahimsa is the first of five yamas (yoga laws), or restraints, in the eight-fold path of yoga. The yamas are meant as guide lines - leading our actions and interactions with the world around us. Ahimsa is translated as “non-violence”, “non-injury”, or “non-harming”. Ahimsa is widely considered to be the foundation of the practitioner’s yogic path. UMASAN is creating calmness within the madness of the fashion world and it’s ever evolving market insecurities. No color explosions, fabric overload or unnecessary trend back and forth! Umasan is looking for balance and timelessness opposing industry standards. SLOWING DOWN!!! - UMASANS main standard and philosophy.

We are all travelers… life is a journey! UMASAN wants their customers to feel good in their skin and comfortable on their journey.